The ruler’s sweatshirt. Front and back. Both directions. The Pharaoh Page of LA sweatshirt is the elevated version of the royal declaration — heavyweight crew neck, front and back print, the full statement visible from every angle because a Pharaoh’s legacy does not have a preferred viewing direction. You see it coming. You see it going. The civilization it built is visible either way.

Jeffery Page — California Kid, avant-garde provocateur, Toothbrush Theory painter, tattoo artist, publisher of Tabloid Slut, founder of Sunset Sirens Records, operator of Get Away Tattoo — has built the Los Angeles underground art world’s most complete creative universe over two decades. The Pharaoh title is not self-appointed. It is earned. The sweatshirt just makes it visible.

$45. The price of acknowledging that someone built something real.

All purchases support the ongoing creative universe of Jeffery Page & Friends.

The Sweatshirt:

• Unisex crew neck — classic cut, relaxed fit

• Mid-weight construction — comfortable across all seasons

• Front and back print — the complete Pharaoh Page declaration

• Sizes S through 5XL

Available in: Black.

Artwork © Jeffery Page. Part of The Mall.